DigitalCarGuy.com Monday, April 12, 2010
The biggest step in developing an Internet Department, or turning around an ineffective one, is to acknowledge areas of improvement.
Managing an Internet Department differs greatly from managing traditional dealership departments. There are specific skill sets and tactics required to make an effective Internet Manager and/or Dedicated Internet Salesperson.
Identifying and developing those skills, and the best ways to apply them, takes time and effort.
I've spent the last 10+ years researching, developing and perfecting methodologies specifically for Internet Departments.
I have a proven approach that can help you identify the right personnel (both internally and externally), put them in the right structure for your dealership, and secure the services that give them the tools they need to be successful and Sell Cars!
I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks.
Here are four ways things can go horribly, terribly wrong:
1- Your website isn't findable. Some of the biggest companies in the world have websites that aren't well optimized and they still get found. Unfortunately for the rest of us, that isn't an option. This is especially a problem for gorgeous sites that are all flash and only have one page for Google or Bing to index, but many new websites don't optimize page titles or URLs--key places for telling search engines what your pages are about.
and more of an annoyance. Your prospects probably don't suddenly want a blasting presentation to come out of their computer speakers while they're sitting in quiet cube farms. They'll quickly close the browser tab rather than becoming engaged, filling out lead forms, and eventually buying your product or service.
If you want to "unsuckify" your website, make sure it has the following:
- Enough well-optimized pages that people can find you, How you're going to solve your prospects' problems
- Clear navigation & calls-to-action
- And for the love of everything, no automatically playing noise or video!
Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers!
Thomas Ieracitano has the knowledge and experience to take your dealership to the next level. With internet advertising strategies, websites, Google, search engine,search engine optimization, search engine marketing, inventory management tools and brings this all together in a simple easy to use process.
Using your existing systems, evaluating or looking for new software, I can help you bring dollars to your net bottom line.
Dealers whether you are a Ford, Lincoln, Mercury, Chrysler, Jeep, Dodge, Chevrolet, Buick, GMC, Cadillac, Nissan, Toyota, Honda, Hyundai, Kia, or a Non Franchise Used Vehicle Car Truck or SUV dealer. I can and will increase your business and customer satisfaction!
Click here NOW! to get started.
NADA
Feb 06, 2012 09:08PM
NADA Headlines February 6, 2012
Feb 05, 2012 06:51PM
NADA Headlines February 5, 2012
Feb 04, 2012 08:29PM
NADA Headlines February 4, 2012
Feb 03, 2012 06:51PM
NADA Headlines February 3, 2012
Feb 02, 2012 03:46PM
NADA Headlines February 2, 2012
Click Here to See a Car Dealer on Facebook
ask me how
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Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Are you or your business on the Web? Why not?
Click here and Ask me how.
Some of the below are example sites and may be available for sale or lease.
Automotive Digest
Feb 07, 2012 12:00AM
Growing Market for High-End Pickup Trucks
Ford, Chrysler, and GM are adding more luxury touches to their high-end pickups in response to growing demand. Buyers of high-end trucks are generally more wealthy and credit-worthy. In 2011, 13% of pickups cost more than $40,000, and the market is expected to only get better as buyers load up their trucks with options and extras.
Feb 07, 2012 12:00AM
January Auto Sales Set Highest Pace Since 2009
U.S. light-vehicle sales placed the SAAR rate at 14.2 million last month, the highest level since the government "clunker" program in August, 2009. GM was the only major brand to see sales decline, but still remains sales leader. Toyota sales rose 7.5 percent and Nissan rose 10 percent. VW and Audi combined for a 37 percent increase in January, over January 2010.
Feb 07, 2012 12:00AM
DME Automotive Unveils DriverConnect
A new app from DME Automotive is advertised as the most advanced, dealer-branded mobile app, allowing dealerships to engage service and sales customers like never before. Vehicle service history and appointment scheduling are quick and easy, and a whole suite of useful personalized automotive tools connect the driver with everything from finding a parking spot or a gas station to locating their own car!
Feb 07, 2012 12:00AM
AutoNation January Sales Up 7% From Last Year
AutoNation, America's largest automotive retailer, reports that retail new-vehicle sales for January, 2012, versus January, 2011, were up 7 percent overall for the month. Sales increased 4 percent for domestic brands, to 4,894 units, increased 9 percent for import brands, to 8,097 units, and up 8 percent for premium luxury brands to 2,975 units sold for a combined total of 15,966 altogether.
Feb 07, 2012 12:00AM
Hyundai Sees Huge Profits on U.S. Elantra Sales
Hyundai Motor Co., South Korea's largest automaker, reports a 38 percent rise in fourth-quarter profits based on sales of the Hyundai Elantra sedan, dubbed "Car of the Year" at the North American International Auto Show (Jan 9). Hyundai reports net income climbed to $1.8 billion October to December, deliveries increased 4.06 million in 2011 and 2012 vehicle sales are expected to climb 5.7 percent to 4.29 million.
Breaking News
Feb 07, 2012 09:14AM
Feb 07, 2012 06:20AM
Chrysler's halftime ad: A roadmap for America?
Is what is good for Chrysler good for America? The automaker is courting controversy and won kudos for a two-minute Super Bowl advertisement that was less a car sales pitch than a political message in a presidential election year.
Feb 07, 2012 05:43AM
GM's China sales post first drop in 6 months
GM reported its first drop in China sales in six months as purchases slowed during the weeklong Lunar New Year holiday.
Feb 07, 2012 04:04AM
Credit thaw driving auto loan approvals, sales
The steady thaw in credit markets and rebound in auto sales is spurring lenders to approve buyers faster and at better rates to compete for a piece of an expanding market.
Feb 07, 2012 05:15AM
NADA's Underriner: 54.5 mpg fuel-economy proposal threatens sales
The proposal to increase federal fuel economy standards to 54.5 mpg by 2025 threatens to price millions of consumers out of the market, the incoming chairman of the National Automobile Dealers Association said Monday.
Feb 07, 2012 05:08AM
New vehicles' fuel economy rises nearly 3 mpg from 2008-12 models, study says
New cars and trucks for sale on U.S. dealer lots today get nearly 3 mpg more than new vehicles for sale four years ago, University of Michigan researchers said.
Ford
Nov 14, 2011 10:00PM
Ford Fiesta Techno: Muito Mais por Muito Menos
LISBOA, Portugal, 15 de Novembro de 2011 – Num período em que o mercado nacional, por inerência da actual conjuntura económica, procura essencialmente a melhor relação preço / equipamento num automóvel, as propostas no segmento B, onde se insere o Ford Fiesta, estarão, naturalmente, no topo da lista de opções. Conscientes desta realidade, a Ford Lusitana realinhou a gama Fiesta e introduziu um novo derivativo que responde na perfeição ao desafio.
Nov 02, 2011 06:00AM
KØR VINTEREN SIKKERT I MØDE FOR KUN 1.395 KRONER OM MÅNEDEN
Ford har blæst efterårsudsalget i gang og sælger Ford Fiesta til stærk nedsat pris. Du kan spare over 25.000 kroner på en spritny Fiesta. Tilbudspriserne afspejles gennem hele Ford Fiesta-programmet og gælder alle Ford Fiesta lagerbiler. Der er masser af varianter at vælge imellem – også én Fiesta der lige passer dig.
Sep 27, 2011 07:00AM
FORD FIESTA GETS A HOT METAL SPECIAL EDITION
BRENTWOOD, Essex, 27 September, 2011 – The latest Ford Fiesta range includes a new special edition 134PS hot hatch in the Metal model now on sale.
Priced from £15,695 on the road, and limited to just 1000 examples, the Ford Fiesta Metal boasts 134PS at 6,700rpm and 160Nm of torque at 4,250rpm from its 1.6-litre, Duratec Ti-VCT petrol engine, and can reach 62mph in just 8.7 seconds.
Sep 27, 2011 07:00AM
FORD FIESTA RANGE JUST GETS BETTER
BRENTWOOD, Essex, 27 September, 2011 – The availability of Ford's low emission ECOnetic engine has been expanded to now include the mid-range Zetec and top-of-the-range Titanium models. The extra-frugal ECOnetic Fiestas now only emit 95g/km CO2, down by 3g/km.
Aug 25, 2011 12:00PM
Ken Block’s Gymkhana FOUR H.F.H.V. Fiesta Goes Even Higher Tech with Addition of Ford SYNC®
Ken Block is known as a trendsetter, certainly when it comes to his on-the-edge driving. Be it in the World Rally Championship or in his recently released Gymkhana FOUR video on YouTube, he is ahead of the curve. Now, Block and the Monster World Rally Team are on the leading edge of technology as their multidiscipline rally H.F.H.V. (Hybrid Function Hoon Vehicle) Ford Fiesta is equipped with Ford SYNC®.
Copyright 2012
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Ford Lincoln Mercury Minority Dealers Association
General Motors Minority Dealers Association
Alliance of Ford Motor Minority Dealers Association
Chrysler Minority Dealers Association
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Auto Retailing
