DigitalCarGuy.com Monday, April 12, 2010
The biggest step in developing an Internet Department, or turning around an ineffective one, is to acknowledge areas of improvement.
Managing an Internet Department differs greatly from managing traditional dealership departments. There are specific skill sets and tactics required to make an effective Internet Manager and/or Dedicated Internet Salesperson.
Identifying and developing those skills, and the best ways to apply them, takes time and effort.
I've spent the last 10+ years researching, developing and perfecting methodologies specifically for Internet Departments.
I have a proven approach that can help you identify the right personnel (both internally and externally), put them in the right structure for your dealership, and secure the services that give them the tools they need to be successful and Sell Cars!
I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks.
Here are four ways things can go horribly, terribly wrong:
1- Your website isn't findable. Some of the biggest companies in the world have websites that aren't well optimized and they still get found. Unfortunately for the rest of us, that isn't an option. This is especially a problem for gorgeous sites that are all flash and only have one page for Google or Bing to index, but many new websites don't optimize page titles or URLs--key places for telling search engines what your pages are about.
and more of an annoyance. Your prospects probably don't suddenly want a blasting presentation to come out of their computer speakers while they're sitting in quiet cube farms. They'll quickly close the browser tab rather than becoming engaged, filling out lead forms, and eventually buying your product or service.
If you want to "unsuckify" your website, make sure it has the following:
- Enough well-optimized pages that people can find you, How you're going to solve your prospects' problems
- Clear navigation & calls-to-action
- And for the love of everything, no automatically playing noise or video!
Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers!
Thomas Ieracitano has the knowledge and experience to take your dealership to the next level. With internet advertising strategies, websites, Google, search engine,search engine optimization, search engine marketing, inventory management tools and brings this all together in a simple easy to use process.
Using your existing systems, evaluating or looking for new software, I can help you bring dollars to your net bottom line.
Dealers whether you are a Ford, Lincoln, Mercury, Chrysler, Jeep, Dodge, Chevrolet, Buick, GMC, Cadillac, Nissan, Toyota, Honda, Hyundai, Kia, or a Non Franchise Used Vehicle Car Truck or SUV dealer. I can and will increase your business and customer satisfaction!
Click here NOW! to get started.
NADA
Jan 27, 2012 12:03PM
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Click Here to See a Car Dealer on Facebook
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Can You Have More Sales, Too?
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Are you or your business on the Web? Why not?
Click here and Ask me how.
Some of the below are example sites and may be available for sale or lease.
Automotive Digest
Jan 27, 2012 12:00AM
Many Unresolved Issues Relating to Autonomous Vehicles
Tests show computerized systems to replace human drivers are now largely workable and could greatly limit human error, which causes most of the 33,000 deaths and 1.2 million injuries that now occur each year on U.S. roads. Legal liability, privacy, law enforcement, and insurance regulation issues have yet to be addressed and may pose more problems than the technological challenges.
Jan 27, 2012 12:00AM
Debate Continues Over Advantages of EV vs. CNG Vehicles
Debate is expected to continue over the advantages of CNG-fueled versus electric vehicles. Analysts say the popularity of both types of vehicles will increase over the next ten years. Pluses on the side of EVs include efficiency, availability/cost of charging stations, and fuel costs. Long range and no charge time involved make CNG-fueled vehicles attractive.
Jan 27, 2012 12:00AM
Mirror, Mirror ? Who Has the Shortest Inventory Stay of All?
TrueCar.com publishes January list of inventory trends among automaker brands, ranking the shortest and longest inventory stay before they sell for 2011 and 2012 vehicles. On average, large SUVs (86 days) and large cars and trucks stay on dealer lots longer, while subcompact cars (26 days) sell much faster. First 2012s off the lot indicate the Cadillac CTS Wagon and Hyundai Equus are hot!
Jan 27, 2012 12:00AM
Ford Reduces Wind Noise on New Escape With Acoustic Mirror
Ford is using an elliptical acoustic mirror to measure wind noise in its all-new Ford Escape. The mirror is like a satellite dish with a microphone placed a short distance from the Escape to collect sound and identifies "hot spots" where noise penetrates the vehicle's interior. Drivers can listen to music or conversation rather than external noises.
Jan 27, 2012 12:00AM
Drivers ? Scosche That Phone Call!
There is a new device called "Scosche" coming down the tube that will automatically shut off the driver's cell phone if the driver is behind the wheel of the car - taking all the guesswork out of dodging parents and police for teens while driving. Manufacturer claims digital device prevents texting, emailing, the use of phone camera and other apps in the hands of the driver.
Breaking News
Jan 27, 2012 05:23PM
Jan 27, 2012 05:25AM
Ford Q4 operating profit slips to $1.1B on Europe, Asia losses
Ford said its pretax operating earnings in the fourth quarter fell 15 percent to $1.1 billion, in part due to widening losses in Europe, as the company posted its third straight annual net profit.
Jan 26, 2012 10:01PM
California orders automakers to sell more non-polluting vehicles by 2025
California regulators today approved a plan that would require 15.4 percent of new vehicles sold in the state to be electric, fuel-cell or plug-in hybrid vehicles by 2025.
Jan 27, 2012 10:54AM
Analysts react: 'It will get tougher' to 'Ford can do surprisingly well'
Ford reported a lower-than-expected fourth-quarter profit on Friday as operations outside North America fell short of expectations and commodity costs shot up across all regions.
Jan 27, 2012 01:44PM
Ford dealers say they're ready to 'Go Further'
Ford's U.S. dealers appear to be responding well to the new slogan 'Go Further,' which will be used in upcoming marketing campaigns as the automaker seeks build on the momentum of its gains in U.S. sales and profitability.
Jan 27, 2012 08:08AM
Mulally quotes chronicle Ford's long road back
Ford CEO Alan Mulally joined the automaker in September 2006 as the company was sliding towards a $12.6 billion loss for the year. Since then, it's been two more annual losses followed by three straight years of profit. That includes $20.
Ford
Nov 14, 2011 10:00PM
Ford Fiesta Techno: Muito Mais por Muito Menos
LISBOA, Portugal, 15 de Novembro de 2011 – Num período em que o mercado nacional, por inerência da actual conjuntura económica, procura essencialmente a melhor relação preço / equipamento num automóvel, as propostas no segmento B, onde se insere o Ford Fiesta, estarão, naturalmente, no topo da lista de opções. Conscientes desta realidade, a Ford Lusitana realinhou a gama Fiesta e introduziu um novo derivativo que responde na perfeição ao desafio.
Nov 02, 2011 06:00AM
KØR VINTEREN SIKKERT I MØDE FOR KUN 1.395 KRONER OM MÅNEDEN
Ford har blæst efterårsudsalget i gang og sælger Ford Fiesta til stærk nedsat pris. Du kan spare over 25.000 kroner på en spritny Fiesta. Tilbudspriserne afspejles gennem hele Ford Fiesta-programmet og gælder alle Ford Fiesta lagerbiler. Der er masser af varianter at vælge imellem – også én Fiesta der lige passer dig.
Sep 27, 2011 07:00AM
FORD FIESTA GETS A HOT METAL SPECIAL EDITION
BRENTWOOD, Essex, 27 September, 2011 – The latest Ford Fiesta range includes a new special edition 134PS hot hatch in the Metal model now on sale.
Priced from £15,695 on the road, and limited to just 1000 examples, the Ford Fiesta Metal boasts 134PS at 6,700rpm and 160Nm of torque at 4,250rpm from its 1.6-litre, Duratec Ti-VCT petrol engine, and can reach 62mph in just 8.7 seconds.
Sep 27, 2011 07:00AM
FORD FIESTA RANGE JUST GETS BETTER
BRENTWOOD, Essex, 27 September, 2011 – The availability of Ford's low emission ECOnetic engine has been expanded to now include the mid-range Zetec and top-of-the-range Titanium models. The extra-frugal ECOnetic Fiestas now only emit 95g/km CO2, down by 3g/km.
Aug 25, 2011 12:00PM
Ken Block’s Gymkhana FOUR H.F.H.V. Fiesta Goes Even Higher Tech with Addition of Ford SYNC®
Ken Block is known as a trendsetter, certainly when it comes to his on-the-edge driving. Be it in the World Rally Championship or in his recently released Gymkhana FOUR video on YouTube, he is ahead of the curve. Now, Block and the Monster World Rally Team are on the leading edge of technology as their multidiscipline rally H.F.H.V. (Hybrid Function Hoon Vehicle) Ford Fiesta is equipped with Ford SYNC®.
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